As a member of the CRM team, you will help us to bring the activation and loyalty of our customers to a new level. With your CRM campaigns, you will accompany our customers in every phase of their customer journey, creating a special product experience.
Your responsibilities will include:
- CRM ownership & strategy: You take ownership of defined CRM focus areas – from prioritization and stakeholder alignment to executing targeted, data-driven communication strategies.
- Cross-functional collaboration: As a CRM expert, you work in an interdisciplinary team on company-wide initiatives and feature launches, developing and implementing strategic communication concepts for key customer journeys.
- Project ownership & development: You independently drive CRM projects based on data insights, customer needs, or business opportunities, and shape the strategic evolution of the CRM domain end-to-end.
- Automation & journey building: You design and implement scalable, automated customer journeys and multichannel communication flows (email, push, in-app) with complex trigger logic.
- Experimentation & optimization: You formulate hypotheses, run A/B tests, and continuously improve campaigns while documenting insights and key metrics.
- Quality & tooling: You ensure quality assurance, testing, and issue management in Braze, and coordinate technical improvements with engineering teams and external partners.
- Operational excellence: You act as a point of contact for support and ad hoc communication, as well as email reputation management.
